Saratoga Polo Sponsorship Overview
Saratoga Polo has a long distinguished history, established in 1898. The Saratoga Polo brand equates quality and prestige. We anticipate up to 20,000 spectators at this year’s events, with attendance divided into high-end and upper middle income categories. We believe in developing a marketing alliance with our sponsors, one that is structured to be flexible and to assist in generating incremental revenue that will have a proven return on investment.
Why Market with Saratoga Polo
Polo is emotionally powerful, a fast, exciting sport with both beauty and athleticism.
The experience elicits warm, exciting, enjoyable feelings among our guests.
Polo has a very unique mystique associated with it. It’s about family and friends.
Linking with and leveraging the Saratoga Polo brand has tremendous endorsement appeal, along with high-end demographics, ages 30-64.
• Visibility is one of our key objectives.
• Our fans know and support our sponsors.
• Sponsorship provides a unique opportunity to increase brand loyalty and further relationships with key clients.
• Partnering with Saratoga Polo has been used to change brand perception and reinforce brand recognition.
• Saratoga Polo provides a perfect platform for showcasing your products or services via sampling or a product display.
• Build your brand by association.
Benefit Values to Sponsors
• On-site signage.
• Title of proprietary area.
• Advertising/promotional opportunities.
• Tickets and hospitality.
• Employee discount.
• Community outreach.
Day Cup Sponsorship
A sponsor's ability to name a match or tournament is the ultimate branding opportunity.
At Saratoga Polo, you can associate your identity with a sporting event of a higher caliber than other professional sports sponsorships and at a fraction of the cost.
A Cup at Saratoga Polo puts your name in seasonal press and promotional materials, calendars, signage and day-of-event promotion.
Call Saratoga Polo at 518.584.8108 for more information about how your business can become a valued sponsor.